Customer Service
Not long ago some predicted that investors would primarily interact through computer terminals and that the significance of personal relationships would eventually dissipate. We never believed that was true. We have embraced technological advances like electronic trading that add value for our customers, but our focus remains on personalized customer service. Whether it be a trade that is unusually large or complex, a bond that has a story to it, or a volatile market climate, our sales and trading professionals stand ready to offer our customers the benefits of their experience and market perspective.
Our focus on customer service has served us well. RBS Greenwich Capital is proud to count among its customers the world's leading institutional fixed income investors. From investment managers, hedge funds, and banks, to insurance companies, multinational corporations, GSE's, and central banks around the world, we are recognized as a source of liquidity and expertise.
Our traders, salespeople, and analysts are readily accessible to answer the questions of our customers and provide guidance in the face of challenging and fast-moving markets. Our website, www.rbsgc.com, is in our view, among the superior distributional platforms for sophisticated market content that can be found anywhere. A customer visiting the site quickly sees timely commentary on the fixed income market.
For debt markets borrowers, RBS Greenwich Capital brings the same commitment to personalized service, as well as a demonstrated ability in delivering customized financing structures to meet the specific needs of borrowers. In addition, our global distribution network consistently ranks as one of the industry’s best.
We serve the full range of debt markets borrowers including consumer loan originators seeking asset-backed financing, commercial real estate owners seeking funding, companies seeking underwriting and placement services to assist with debt distribution and liability management, corporations and financial institutions seeking structured derivative or credit products addressed to particular needs and, working through our parent, providing unsecured funding to our corporate and financial institution clients.